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London
UK

Her Ego is an online boutique that specialises in mixing tailored silhouette clothing, with individual contemporary styles.

Inspired culturally by structured shapes and heavy embellishments, Her Ego concentrates on making garments with distinctive touches to celebrate the sophistication and elegance of modern young women, with an edge.

  

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About Her Ego

The independent online boutique LAUNCHED IN LATE 2014, BUT was FIRST created by Tonye Olisa Ifeachor in 2013 after she graduated from both 

London College of Fashion and The Fashion Retail Academy. Born in Britain with a Nigerian background,

Tonye Olisa's style is very much influenced by a fusion of her cultures.

 

'Ego' represents being able to express attitude and confidence as a woman, which hopes to come across

in all collections. The word 'Ego' also means 'Money' in the Nigerian language Igbo, and this is why

fabrics have been carefully selected and sourced, for Her Ego (Her Money) to provide a label of

quality. The label specialises in translating both of these meanings into contemporary

tailored silhouettes that have the look and feel of expense, while making an

individual statement for women.

 

TONYE FINDS SOURCING fabric straight from Africa FUNDAMENTAL IN keeping HER African PRINT

pieces authentic, WHILE giving Fair TRADE BACK to SOME OF the local traders in Africa.

 

Inspired culturally by structured shapes and embellishments, Tonye Olisa concentrates on making

garments with distinctive touches to celebrate the sophistication and elegance of modern

young women, with an edge.

 
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