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London
UK

Her Ego is an online boutique that specialises in mixing tailored silhouette clothing, with individual contemporary styles.

Inspired culturally by structured shapes and heavy embellishments, Her Ego concentrates on making garments with distinctive touches to celebrate the sophistication and elegance of modern young women, with an edge.

  

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About Her Ego

The independent online boutique launched in early 2015, an idea first thought of by Tonye Olisa Ifeachor in 2013, after she graduated from both London college of fashion and the fashion retail academy. Born in Britain with a Nigerian background, Tonye Olisa's style is very much influenced by a fusion of her cultures.

'Ego' represents being able to express attitude and confidence as a woman, which hopes to come across in all collections. The word 'ego' also means 'money' in the Nigerian language Igbo, and this is why fabrics have been carefully selected and sourced, for her ego (her money) to provide a label of quality. The label specialises in translating both of these meanings into contemporary styles that have the look and feel of expense, while making an individual statement for women.

Tonye finds sourcing the African fabric straight from Africa fundamental in keeping those pieces authentic, while giving fair trade back to some of the local traders. The customised pieces are carefully handmade and produced in the UK.

Inspired culturally by structured shapes and embellishments, Tonye Olisa concentrates on making garments with distinctive touches to celebrate the sophistication and elegance of modern young women, with an edge.

 
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